The image is a metaphor, painted by hand, and the lettering is painted by the same hand. Nothing is set in type.
Teatr Wielki
Warszawa
1964
KRUK
Teatr Wielki · Warszawa
1964
Rząd A · Miejsce 12
Brand Guidelines
Typography is inseparable from image. Every letter is a brushstroke, every brushstroke is part of the composition. Surreal metaphors replace literal description. The medium is the message.
Alex
Mitchell
Art Director
A perfectly clean, geometric vector illustration paired with rigid, mathematically kerned Helvetica. This completely destroys the emotional, human, painterly soul required by the Polish Poster School — where the raw mark of the hand is the entire point.