A plant drawn so big and so flat it stops being a plant and becomes a repeat. The print runs off every edge, cut from a length of cloth.
Helsinki 1964 Kukka Maija Isola
Brand Guidelines
Scale is everything. The motif must be large enough that it becomes abstract pattern — never small enough to be read as illustration. No gradients. No shading. Flat colour only. The print must bleed every edge with no visible background.
Placing a small version of the motif centrally on a white background, surrounded by generous white space — treating it like a corporate logo. The plant becomes decoration again. The rule is that it must be so big it ceases to be a plant and becomes the entire surface.