Identity systems

One rule each,
and what breaks it.

Each graphic style is built as a working identity for a made-up client. Not a mood board.

Every piece:

  1. States one rule.
  2. Lets you move it and watch it change.
  3. Applies it to five or six real items.
  4. Shows what breaks it.

The clients are invented. The cities, dates and print limits are real. Named designers are credited as influences. Ordered by date, which is the only order that tells you anything.

Pieces
 
Span
 
Each has
A rule, a demo, a misuse page
Built
Sept 2026
The Posters

Where the series started. All seventy-seven posters on one page, each with its own typeface, palette and tells.

See all the posters→
Every mark is a piece · hover to name it, click to jump  

Who made this

Alexander Mitchell

Print and editorial artworking, presentation design, and front-end development. Based in the UK.

alexstudiowren@icloud.com

Set in Newsreader and IBM Plex. This index is deliberately in none of the styles it lists: an index that picked one would be arguing for it.