A big cropped foreground frames a small far view. Indigo wiped down from the top of the sky, a dusk band at the horizon, and two cartouches in the corner.
Brand Guidelines
The massive foreground and tiny background creates depth without relying on perspective lines. The cartouches must always anchor a top corner, carrying the logo and secondary mark. Indigo and dusk act as universal framing devices.
If the foreground is too small, or the background too large, the tension collapses. It becomes a standard, flat landscape painting. It loses the voyeuristic feeling of peering out from under a branch or an awning.
Removing the indigo sky wipe or the dusk band removes the atmosphere, turning it into a cartoon.