Harbour Independent record label · Manchester · 1983

The name of every release is spelled in colour. No type. The front carries no readable title.

An independent record label in Manchester. Every sleeve carries a painting on the front and a colour alphabet on the back: each letter of the release name maps to one fixed colour block. Collectors assemble the key from multiple sleeves. If you can read the title without the key, the design has failed.

Client
Harbour Records
City
Manchester, England
Style
Saville / Factory graphic language
Year
1983
The rule
Release title spelled in colour blocks; no readable type on the front
01

Mark

The catalogue number is the logo. FAC 83 identifies the label; the release number identifies the record. No wordmark or symbol is used on the front. The number is the mark.

Harbour Records

HAR 01

Manchester · 1983

On sleeve front

HAR 01

Colour-coded title

The key (back only)

02

The rule running

Type a release title. The encoder translates it to colour blocks using the fixed alphabet. That sequence of blocks is what appears on the sleeve. No letter appears in type.

Each letter maps to a fixed colour. The same letter always produces the same colour. Spaces become a gap. Punctuation is dropped.

03

Colour

Five sleeve colours plus 26 alphabet colours. The five sleeve colours are used for grounds, rule lines, and the catalogue number. The alphabet colours are fixed: one per letter, never reassigned.

Void
#1E1D22
Primary ground, all sleeves
Bone
#E7E3DA
Key type & code stroke
Rose
#B84A5C
Rule line & sleeve border
Gold
#D6A843
Accent: catalogue number
Slate
#4DA3C7
Accent: back panel
04

Type

Jost Light for all sleeve and label text: simple, geometric, unemphatic. IBM Plex Mono for the catalogue number only. No type heavier than Light. No italics. Tracking is loose throughout.

Display — 300 weight, tracked .04em

Harbour Records

Body — 300 weight, 15/26

Distributed throughout the UK and Europe. All releases are limited pressings. Queries to the address on the inner sleeve.

Catalogue (IBM Plex Mono)

HAR 01
HAR 02
HAR 03

05

Applications

Two sides of one sleeve: the front carries the painting and the encoded title blocks. The back carries the full alphabet key, producer credits in Light type, and the catalogue number.

Front sleeve — HAR 01

HAR 01

Back sleeve — colour alphabet key

HAR 01 · Harbour Records

06

Voice

Minimal. The sleeve communicates through the painting and the code. Words appear only on the back, in the smallest legible size, for credit and reference only. No promotional language anywhere.

Trust the listener to carry the key.

The back-sleeve strapline for all HAR releases. Reversed from the painting's colour palette.

  • Credits in Light weight, 8pt, flush left. No bold. No capitals for names.
  • Producer, engineer, and mastering listed before artist name. The release outranks the person.
  • Pressing information in Plex Mono, beneath all credits. It is a technical notation, not a label.
  • No quotes, no review excerpts, no awards, no website URLs. The sleeve is an object, not an advertisement.
07

What breaks it

The system's whole effect depends on withholding the title from the front. Print the title in type and the code becomes decoration. There is nothing left to decode.

Redesigning the colour alphabet for each release—even slightly—destroys the system. The fan's investment in learning the key is the product. An inconsistent key means the fan's knowledge becomes wrong without warning.

Adding a band name or photograph of the artist collapses the gallery-object quality. The sleeve becomes a music-industry promotional item, and it cannot be both.

Using colours with insufficient contrast between adjacent blocks makes the encoded title illegible, which means it cannot be decoded even with the key. The blocks must each read as a distinct colour, not a tone.

HARBOUR

Self-titled · HAR 01

Title in type: system destroyed.
Nothing remains to decode.