The Rule

Bandbox

Old styles raided and remixed: Victorian lettering, Art Nouveau line and comic colour on one cheerful sheet.

BANDBOX

a revue in two parts · Bleecker Street · 1966

Raid any era for colour — the structure stays the same

BANDBOX

a revue in two parts

Bleecker Street · 1966

Brand Guidelines

History is a free library. Raid Victorian display type, Art Nouveau line, comic-book flat colour, anything. The cheerful eclecticism IS the identity. The only rule: never be boring, never be neutral.

Alex Mitchell

Art Director

What breaks it

A clean, modernist poster: the lightbulb shown as a flat, single-colour geometric icon — just a circle with a line below it. The title in plain Helvetica, perfectly kerned and aligned. This destroys the playful, historically eclectic, decorative energy that is the entire point of Push Pin.

BANDBOX
a revue · 1966
Joyless · Neutral · Wrong