A cubist picture broken into flat planes, set in a panel on cream stock, with drawn lettering above and the railway's name across the foot.
POWER
THE NERVE CENTRE OF
LONDON
Hover panel to refract planes
SPEED
TRAVEL BY
COACH
Brand Guidelines
No gradients on objects (only the sky can have a linear blend). All foreground elements must be flat, sharp, intersecting geometric planes. Typography must be strictly separated into the cream margins above and below the illustration panel. Use geometric sans-serif (Jost).
Graphic Designer
+44 7700 900
A soft, realistic landscape photograph combined with elegant script typography destroys the rigorous modernist structure. Kauffer's revolution was discarding realism in favor of pure, hard-edged geometric abstraction—treating the illustration with the same mechanical precision as the typography itself.