Sepideh

Identity system demonstrating the Sepideh style rule.

2026

The Rule: Calligraphic Geometry. Integrating traditional Persian calligraphy with rigid, modern geometric framing, creating a balance between fluid art and structured layout.

سپیده

Sepideh

International film weekTehran 1974

System

The Sepideh identity bridges the gap between historical craft and modernism. By containing the fluid motion of calligraphy within geometric constraints, it creates a tension between tradition and progress.

What breaks it: Purely geometric shapes without organic flow, or purely fluid calligraphy without a structural grid. The identity requires the friction between the two.

Applications: Cultural exhibits, high-end publishing, and architectural signage.