Maximum meaning, minimum means. After Abram Games: one image carrying two ideas, airbrushed so it glows. Here the festival pennant is also a sail on the river. Cream stock shows through, the words are condensed and drawn.
Brand Guidelines
Every design must be a visual pun (maximum meaning, minimum means). Avoid flat vector illustration; use severe, smooth radial and linear gradients to simulate 1950s airbrushing. Allow the cream substrate to act as the primary highlight.
Visual Communications
A cluttered, highly detailed, photorealistic illustration with five different concepts mashed together. This breaks the "Maximum meaning, minimum means" rule by abandoning visual wit and the clean, surreal simplicity of the airbrush aesthetic.