The page is full. Dozens of letterpress words in whatever type was in the case, letters of different fonts inside one word, words turned every way, all in black, with huge red letters printed underneath.
D
A
D
T I C K E T
ADMITS ONE (1)
SOIRÉE
1922
Brand Guidelines
Typography must be extremely fragmented. Use a completely different font for every single letter in prominent headings. Words must collide, rotate, and print directly over thick black dividing lines and massive red structural letters. Fill all available space.
A
A . M I T C H E L L
DESIGN
LONDON
+44 7700 900077
A Swiss International Style grid completely destroys Dada. Dada was anti-art, anti-structure, and anti-bourgeois. Neatly aligning a single, highly legible sans-serif font along a rigid grid with ample negative space is the exact opposite of the anarchic, claustrophobic noise required by the aesthetic.