A stationery house with forty products and no photographs. Every notebook, roll of tape and box is covered in a pattern from one library, and the library is small enough that the range looks like a family from across a shop floor.
One word, set tight, with a dot doing the work an ascender would. The dot is the only part that ever changes colour, and it takes whichever shout the product is wearing.
Primary lockup with a pattern flag
Seven marks, four shouts, and a rule that a pattern uses exactly two colours. That gives more combinations than the range will ever need, and every one of them is already approved.
The closed set, seven marks
Four shouts, a cream and a black. The shouts are all roughly the same value, which is why they need the keyline. Without it they vibrate against each other and nothing reads.
#3FD3B8Writing goods. Notebooks, pads, refills.#FF7BACThe mark's dot, and anything sold as a gift.#FFC93DPrices, offers and the shop front.#7557F3Filing and storage. The dullest category gets the loudest colour.#111111Every keyline and all type. Three points minimum.A geometric sans that goes very heavy and very light and skips the middle, plus a monospace for anything a shop assistant has to read off a label.
Three notebooks from the writing line. Identical construction, identical label, and the pattern is the only thing that tells them apart on a shelf.
Writing line, three of nine
On tape the pattern wraps with no label at all. On a box it becomes a band. In the shop it is the only thing doing the selling, because there is nothing to photograph.
Tape, 15 mm, four of the library
Gift box, 210 × 160 mm
Sewn notebooks, paper tape and box files, made in one factory in Lombardy and patterned in seven ways.
Shop the rangeWebsite
Seven marks, four colours, and a shelf that finally matches.
Point of sale card, A4
Memphis looks like it has no rules, which is exactly why it needs written ones. Remove any of these four and the range stops looking like a range within a season.