Laufen Road race & sports festival · Munich · 1972

Every stroke runs at zero, forty-five, or ninety degrees. Nothing between.

An annual road race and civic sports festival in Munich. The identity draws on Otl Aicher's grid-based pictogram language: every figure is constructed on a 10×10 square grid; every stroke runs only at 0°, 45° or 90°. The grid constraint is the whole system. A figure that breaks it stops being part of the family.

Client
Laufen / Münchner Stadtlauf
City
Munich, Germany
Style
Aicher pictogram system
Year
1972
The rule
Strokes at 0°, 45° or 90° only; drawn on a 10×10 grid
01

Mark

The running figure is constructed on the grid, then extracted and set alongside a lightweight lowercase wordmark. The colour bands below anchor every application to the event palette.

laufen

Sky ground

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Dark ground

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Figure only

02

The rule running

Draw a figure on the grid. Every node snaps to a grid intersection. Every stroke runs at 0°, 45° or 90°. Toggle a stroke: watch it snap to the nearest valid angle or vanish.

23° — invalid grid: 10 units · valid: 0° 45° 90°

Show invalid stroke

Show grid overlay

Any stroke that does not align to 0°, 45° or 90° breaks the system. No exceptions. A curve breaks it. A diagonal at 30° breaks it.

03

Colour

Sky blue is the primary ground. The four band colours are fixed; their order and proportion are fixed. No additional colours are permitted. The white is natural paper; it is never fluorescent or warm grey.

Sky blue
#6CB4E4
Primary ground
Green
#2E9D5B
Band 1 (top)
Natural white
#F7F4EC
Band 2 & paper
Amber
#F39C34
Band 3
Deep blue
#1B6FB5
Band 4 (base)
04

Type

IBM Plex Sans Light (300 weight) as a Univers-equivalent: geometric, humanist, no ornament. Always lowercase for the wordmark; always tracked loosely. Body text at 300 weight, never bold. Mono for data and reference numbers only.

Display — 300 weight, lowercase, tracked .18em

laufen

Body — 300 weight, mixed case, 16/26

Registration closes on 1 September. Starting time is 09:00. Finishers collect their medal at the Marienplatz.

Data (IBM Plex Mono)

Bib 4017
Category: Open Men
Start wave: B · 09:15

05

Applications

The horizontal colour band locks every piece to the event. It appears at the base of posters and at the foot of all race communications. The figure appears top-left on landscape formats; centred on square.

münchner stadtlauf · 10. september 1972
laufen
4017
laufen
laufen
06

Voice

Direct and civic. No celebration, no urgency. The city organises; the runner decides. The tone is informational, never promotional.

The city runs. You choose the distance.

Tagline. Lowercase, no period. Used on all open-registration materials.

  • Sentences state facts. Distances in kilometres, times in 24-hour format.
  • Always lowercase for the wordmark. Headlines mixed case in print. No italics.
  • No superlatives. Not "the greatest race" — "10 km through the city centre".
  • German and English run in parallel on all race communications at equal weight.
07

What breaks it

Any stroke at an angle other than 0°, 45° or 90° breaks the system. The figure ceases to be a pictogram; it becomes a drawing. Drawings cannot be systematically reproduced at all sizes and media.

Adding a third colour outside the five-colour palette breaks the band lock. The bands are not decorative; they are a fixed system element. A sixth colour reads as a different event.

A serif typeface or any condensed-without-tracking wordmark breaks the lightweight-grid character. The grid lives in the letterforms: Plex Sans Light at generous tracking is not interchangeable with Helvetica Bold set tight.

A curved stroke in the pictogram—an elbow or a bent knee drawn as an arc—cannot be reproduced consistently at 12mm (bib) and 2m (banner). The 45° constraint is a manufacturing rule as much as an aesthetic one.

Laufen!